HiPlainsDrifter's Blog
by: HiPlainsDrifter
Show Up Early and Win Some #### - The Best MLB Promotions of the Summer (Assignment 2)
May 31, 2006 | 8:58PM | report this

Back on July 12, 1979, while the inky footprint was still drying on my birth certificate, Steve Dahl was busy blowing up disco records and igniting a riot on the field at Comiskey Park. The brainchild of owner/promoter extraordinaire, Bill Veeck, and his son, Mike, Disco Demolition Night was the most infamous ballpark promotion ever, marked the only time Harry Caray was the “sober” one, and was also my day of birth.

So maybe I was born with a predisposition towards magnetic schedules, bobbleheads and soft 6-pack coolers. Or maybe I really need a Devil Rays fishing lure or a Blue Jays Mr. Potato Head to feel complete. But I know one thing: if it’s free, I’m buying.

With Memorial Day in the rearview mirror and the dog days just up the road a piece, it is time for the American sports fan to start charting their course for the summer. For many of us, that will include a trip or two to the ballpark and all the iconic accoutrements of hot dogs, beer and scorecards. But with your little slice of Americana, you will also get soaring ticket prices, “entrepreneurial” parking fees and, if you’re trying to weasel your way into Fenway, a generally sour transaction with a scalper. (While not the world’s oldest profession, it is assuredly the most aptly named.) All that gouging and that’s just the price of admission, you may have to sit through a 10-2 stinker or saddle up next to a fan whose supposed baseball knowledge is matched only by his ####. Going to a game, while always great in theory, is a pretty iffy proposition.

That’s why it’s important to make sure that you don’t go home empty-handed and that’s why I’m here, with my birthright in hand, to guide you. While the minors are the true home to the odd, inane and absurd promotions, the majors will occasionally strike gold with a truly unique freebie. A third of the MLB season is already gone, but there are still plenty of chances to show up early and win some ####. Allow me to introduce: The Best MLB Promotions of the Summer.

6/3 – Twins v. A’s – Mathletics Day

I was a bit of a mathlete back in my glory days, dominating the local MATHCOUNTS circuit, so this is right in my wheelhouse. Unfortunately, this promotion is open only to 1st through 8th grade students who complete a workbook in exchange for two free tickets to the game. Promoting math education is fine, but it should make for an interesting culture clash between the baby geniuses who memorized multiplication tables in 2nd grade and the 13-year-old jocks who can’t believe they got into the game for simply reading a bar graph. This workbook, like Barry Zito, seems to be all over the place. Honestly, I expected something a bit more challenging from the think tank that spawned Moneyball, but still fun.

9/9 – A’s v. Devil Rays – Surprise Figurine

The first 15,000 (or likely all 15,000) fans in the door get a surprise player figurine set to be determined by fan votes. This seems like a great way to give a little back to the fans and get them involved, but I think it’s a brilliant ploy by the D-Rays front office to finally determine just who D-Rays fans actually enjoy watching. I’m laying 3-5 odds right now that the player who wins the vote is the cover boy for the media guide in 2007.

7/28 – Cardinals v. Cubs – Bud Floppy Hat Day

The ultimate in ballpark swag. I’ve seen more of these hats on WGN than I’ve seen Cubs victories. Old men, bikini-clad babes, it seems all of Chicago has one of these hats, but don’t be fooled by the imitators. If it doesn’t have the red Budweiser band, Harry wouldn’t approve. The hat seems to perfectly sum up the typical Wrigley Field experience: it was hot, I was drunk and the Cubs probably lost.

All Season Long – Anyone v. Marlins – Sit Wherever You Want Day…Really, No One Will Care

The most underrated promo on the list. According to ESPN.com, so far in 2006 the Marlins are averaging just under 12,000 fans per game, filling a league low 32% of their seats. While bad news for the Marlins, this is great news for baseball fans. Simply buy the cheapest ticket available and then move to any seat in the ballpark. Try a new one every inning, I doubt the Marlins even hire ushers at this point.

9/19 – Cardinals v. Cubs – TBD Back-to-School Item Day

The brains behind the Cubs have yet to determine exactly what back-to-school item they’ll be giving away, but rather than waste a ruler or pencil sharpener on some kids who will lose it before they’re home, I hope the front office can really use this opportunity to dump some overpriced talent. The first fan 12 or under in the door gets Juan Pierre and his .235 batting average. The second can have Kerry Wood. Put him on the shelf in your locker, he’s used to it. This will continue until all the deadweight on the Cubs roster has been removed. Arrive early for best selection.

8/4 – Red Sox v. Devil Rays – Cowbell Night

This could be a nightmare for the Red Sox as the first 10,000 fans wearing Devil Rays gear will receive a cowbell and the opportunity to explore the studio space…(no, I will not make an SNL/BOC reference in this paragraph)…endlessly annoy everyone involved. Over the past few years the Sox and Rays have kindly created a sort of beanball rivalry that adds a bit of drama to this normally mismatched series, and the sound of 10,000 cowbells should expedite the inevitable brawl. While it may make my ears ring for days, I think the D-Rays fans would be doing everyone a disservice if they didn’t perform the hell out of that cowbell…(it’s so hard)…remiss if they didn’t rattle all night long. That way, after David Ortiz hits his game-winning homer, it’ll be that much sweeter when he tosses his bat and seems to scream…#### OF THE WALK! (Sorry, I lost it in the ninth.)

See, a trip to the ball park doesn't always have to feel like a mugging, sometimes the best things in life really are free. At least until the Indians bring back 10-cent beer night.

 

64 Comments | Add a comment   categories: MLB, Next Great Sportswriter, Tampa Bay Devil Rays, Oakland Athletics, Chicago Cubs, Florida Marlins
 
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edclinch
May 31, 2006
9:09 PM
Original.
Well done.


Blogday.allday.org

absolutebest
May 31, 2006
9:13 PM
What about Kansas City Royals’ "Get drunk" day. Oh wait, that is the only reason Royals fans ever go to Kaufman stadium...

Nice post. I'm not as familiar with you as some of the other finalists (A guy only has so much time, right?), but I really enjoyed the style of this piece. Very creative take on the assignment.

DJWV
May 31, 2006
9:31 PM
Great Post Hi Plains!!!! Isn't it amazing what draws us to the ball park ... EARLY!!!! And I'm never early!!! I still have the cool insulated lunch bag (to be honest, I have three) from a Rockies game ... it looked so nice ~ Black with the Purple and White Rockies' Logo and then you turned it over and there was a giant "Hoover" logo in RED!!!! Totally ruined the style, but big business has to have sponsors, right???

Congratulations on advancing to the second round and best of luck to you!!!!!

Gbrent
May 31, 2006
9:37 PM
Very original idea. Nicely done HiPlains.

I must disagree with you on the Tampa Bay Devil Rays analysis however. I'll lay 3-5 odds right now that the player they name along with the second and third place finishers on the team will all be gone by the trade deadline. LOL.

letsgoredwings
May 31, 2006
9:53 PM
Good post about the promotions to bring people to the stadium.

letsgoredwings
May 31, 2006
9:55 PM
Clever and original are the words to describe your post for round two. I like your original thought and this article was real treat to read.

edhardiman
May 31, 2006
10:32 PM
HPD, great stuff, and idea, do I get a bobblehead doll for reading it? Best of luck this week with the voting and judging. So do mathletes compete in a mathathalon?

DMitch87
May 31, 2006
11:42 PM
Wow, I really liked the feel of this one. It was tight and I really liked the idea behind it. Good research, good lede, a couple of minor style/grammar errors, but all in all a very good piece. Well done.

MooreSports
Jun 1, 2006
4:45 AM
I really enjoyed this piece, a very original idea for this assignment. And I loved how hard you struggled to NOT include a "More Cowbell" reference. It's just too difficult. Maybe that should be one of our future assignments. Excellent job! Good luck!

theorangecrush
Jun 1, 2006
4:49 AM
hey d-mitch, please stop talking. news flash: you're in high school and nobody cares what you think. another news flash: if you followed last contest, you'll know that hiplains has a masters in creative writing. nobody cares about your feedback because you're just bitter you didn't make it. but you weren't good enough, so get over it.

HiPlainsDrifter
Jun 1, 2006
5:39 AM
Gbrent: Well played. That's all I can say...well played.

edhardiman: Yes, Ed, for finishing the article and leaving a comment, you will be receiving shortly a Dwight Schrute bobblehead in the mail.

HiPlainsDrifter
Jun 1, 2006
5:43 AM
Moore: I think that would be the best assignment to date. Also part of that contest: no plays on famous movie/book/song titles, Bonds headsize jokes or obscure reference dropping. I know I would be at a loss for words...

MooreSports
Jun 1, 2006
5:58 AM
Well, if that's also part of the pre-requisite (no movie references) I'm screwed! :) It would be like Ron Burgundy's decision to go into the bear trap and save Veronica or impress the network talent scout. Damn!! See, I can't even leave a comment without doing it. I'm eliminated already...

tjw118
Jun 1, 2006
7:51 AM
OMG Plains, this was wickedly funny! I love sports promotions. I think the bobbleheads were the latest rage where I come from, but I still have my minor league trinkets (such as a cowbell for the Columbus Clippers) to keep me happy at night!

When I was growing up, I remember "Book-It," a promotion by Pizza Hut and the public library to get kids to read. For every 5th book you read, you got a free pan pizza and a oversized button to declare that you were a bonafide geek! (Um, I have about 5 of those dang buttons!)

canyondave
Jun 1, 2006
8:20 AM
This was entertaining and original. Thanks for the remembrance of the disco demolition!

cdh14
Jun 1, 2006
8:27 AM
...you speak for all of us. masterfully done. i'm not only proud of you, i'm honored to think that, for inspiration, you just might be wearing that thrift-store-purchased Bears Starter jacket i gave you. if you don't win this thing i'm going to put a jihad on the Fox Sports judges, sho'nuff...

gcoach
Jun 1, 2006
8:38 AM
HiPLains - This was pretty cool. We have Mike Veeck's influence here with the St. Paul Saints. You get to see some pretty wild stuff at the park. Much more fun than the Twins taking away Homer Hanky Day. They did that becuase they were afraid that people would actually use these hankies to blow their noses on and toss them onto the field to show their true feelings of how poor things are here. Not Kansas City like but certainly not what Twins fans have become accustomed to. And besides, who wants a bobblehead doll of a first baseman that can't catch or field and who hits most of his homeruns weeks apart and on the same days. Morneau has like 10 homeruns and 6 of them have come in 3 games. Something like that. I think they are talking about an "Open Air Stadium Replica Day" so people can see what they are going to be taxed for. Same standard format, the first 3,000 in attendance get a mini-stadium to carry around with them for 7 inings or so! Good Job. I will check out more of your stuff!

AngryLoner
Jun 1, 2006
9:16 AM
i was at that game

HiPlainsDrifter
Jun 1, 2006
9:19 AM
Belle: I'm glad you remember BookIt, I thought it was lost forever. There were few things I loved more than books and pizza so BookIt was another gradeschool intellectual challenge that was right up my alley. In fact, I probably wouldn't be here today if it weren't for those personal pan pizzas.

smoketheblowfish
Jun 1, 2006
9:42 AM
More cowbell, way to pull that one into the post! I'm proud to blog on the same site as you. I have a test for you, decide which of the following is a real promotion:

1. Dog days of Summer - Bring your dog to US Cellular Field in Chicago.
2. Babe Ruth Day - First 2,000 fans get a chance to win a Babe Ruth Jersey. Compliments of the Chicago Cubs.
3. KY Jelly - First 40,000 fans get a bottle of personal lubricant from the Chicago Cubs. This is also given out to all season ticket holders prior to the start of the season.
4. Barry Bonds Homerun Day - The fan that catches Bonds' 715th dinger while waiting in the concession line gets 250-500K.

HalfBaked
Jun 1, 2006
9:53 AM
Hey Drifter, in my opinion, which unfortunately for you means absolutely zero, this is the best entry yet in the NGS. Well-researched, well-written with tongue firmly in cheek. Just a great job. I'm still laughing about Sit Wherever You Want Day....

Could a followup someday on minor league promotions be in the works?

HiPlainsDrifter
Jun 1, 2006
10:07 AM
AngryLoner: How was it? I was reading the next-day reports of it in the Chicago papers. Sounds unreal.

Great avatar, btw.

MeanDovine
Jun 1, 2006
11:27 AM
HiPlains, this was brilliantly conceived, and wildly imaginative. It kind of reads like a David Letterman top-ten.

To your credit, you were facetious and droll. This could actually define you as a sportswriting personality.

I only wish you left us with a snazzier, if not lengthier button. After taking us on such an amusing escapade, your two-sentence wrap left me feeling cheated. I wanted more...so much more.

P.S. My great freebies lament: never making it to one Cubs or White Sox bat day. For years we made the trek, yet each year my dad found another creative way to get us to the game too late to qualify for a bat.

A whimsical job!

Last edited by MeanDovine on June 1st at 3:27 PM.

HiPlainsDrifter
Jun 1, 2006
11:46 AM
blowfish: Well, I actually wrote a little bit about the Ruth promo in one of my Cubs posts, so I'll guess: b. But I must say, your other choices seemed like much better options.

CarolynT
Jun 1, 2006
11:52 AM
OK, almost got in trouble at work laughing out loud at "Bud Floppy Hat Day." Thanks for the near firing! ;-)

Marlins sit anywhere day..isn't that sad? I used to say that about Montreal before they took the whole show on the road. Shea Stadium used to be like that before they started winning.

Can't decide what I like better, seeing a bad game from a good seat, or seeing a good game from a bad seat...

Nice job!

HiPlainsDrifter
Jun 1, 2006
11:59 AM
halfbaked: Wow! Thanks for the hi-praise. I thought about including the boys down on the farm in this list, but I felt like this worked a bit better just in the majors. But there's a ton of good stuff out there. Click the "minors" link in the story and it will take you to MiLB.com's round-up of the best June promotions.

HiPlainsDrifter
Jun 1, 2006
12:14 PM
Mean: I appreciate you stopping by. I fought with that closer for a while and never quite got as comfortable as I would've liked. Thanks for the honesty.

I have to admit, I think your interpretation of this contest in your post the other day was spot on. I too think it is primarily an exercise in voice. While sports is a huge, general topic, everyone on here is still taking their water from the same well. To be able to make that communal pail of water taste like your own never-before-tasted beverage is ultimately the goal.

Nooch
Jun 1, 2006
1:15 PM
HiPlains,

Great post.

I'll admit that your initial hook had me thinking that you were going to take us through the best baseball promotions in history, but the direction you took was a lot of fun as well.

"Surprise figurine" Day! I love it. I always thought figurines tended to be sad clowns or ballerinas. Also, I wonder how soon they close the voting before the actual giveaway. I can already hear the irate warehouse guy, "Gomes?! What am supposed to do now with 15,000 Tyler Walker figurines?!"

Again, excellent post.

DMitch87
Jun 1, 2006
1:18 PM
Wow...who the hell is this orangecrush character and why the hell should I care about what he has to say? lol...He left some comment like this on my blog too and, frankly, it just didn't hardly make any sense.

I'm interested where he gets the idea that I'm bitter considering the fact that I was really applauding this blog.

And congrats to HiPlains for being a finalist last time, congrats to him for having a masters in creative writing, but that doesn't mean there isn't room for some constructive criticism. Any writer who wants to get better deserves criticism. It's all about whether you can handle it or not. From the looks of things, HiPlains can. I'm just trying to figure out how orangecrush became your ####. I don't remember seeing you ask for him to, HiPlains, lol.

Again I say, HiPlains...I loved this post. Keep up the good work. I look forward to seeing you next round.

Sportalk
Jun 1, 2006
1:59 PM
Dude, you are hilarious. How many times have guys like me seat-jumped at a game. It was an art before the days of information technology!

HiPlainsDrifter
Jun 1, 2006
3:23 PM
DMitch87: No worries, I always appreciate honest appraisals. Despite fooling someone to let me in to an MFA program, I've still only been at this for a couple of years so I know there's room to grow.

Sportalk & Carolyn: Thanks for laughing. Writing something that's intended to be funny is always a bit of a inner struggle for me, it seems to hint at the dreaded class clown syndrome: "You think you're pretty funny, don't ya?" I appreciate it.

CarolynT
Jun 1, 2006
3:39 PM
Thanks for making us laugh!

btw, for all you BookIt fans, just wanted to let you know it's alive and well and filling up kids with high-fat, high-sodium pizzas in an elementary school near me! My kids have tons of those pizza coupons floating around. Pizza geeks unite! ;-)

Dudski
Jun 1, 2006
6:30 PM
I've seen the Marlins play in Miami and you can literally explore the whole stadium. Saw Sosa play there when he was still Sosa. Started behind the plate, then moved to right field and sat with the Latin American fans just behind him with all the flags and bands, then moved to left field to catch the sun (and nearly a Derek Lee homerun). Not like Camden Yards. Start in your lousy seat, stay in your lousy seat (unless you pay the ransom to the ticket brokers). Very nicely done.

HiPlainsDrifter
Jun 1, 2006
7:00 PM
Dudski: Thanks for stopping by. I really love your asst. 2 post. Your voice/style really reminds me of a throwback to the sportswriting of yore, and I mean that with the utmost respect. You have a Grantland Rice feel to all of your pieces, and I'm always awed by how well it works.

josettedupres
Jun 1, 2006
9:51 PM
This is a very well done post.

There's not a sports soul alive who can't understand the need to be the first 1,000 for something free.

Nice way to touch the readers.

edhardiman
Jun 2, 2006
4:53 AM
A Schrute! A Dwight Schrute! The ultimate bobblehead...Thank you Sensai

MooreSports
Jun 2, 2006
5:05 AM
Now you're talking Ed...bring on The Office promotions...

HiPlainsDrifter
Jun 2, 2006
6:26 AM
"A Schrute." Classic. Does anyone have any experience building a catchphrase from the ground-up? How do we get the ball rolling?

It needs to happen.

MooreSports
Jun 2, 2006
6:35 AM
We'll learn together...do we need a patent or anything?

edhardiman
Jun 2, 2006
7:06 AM
A Schrute, you mean like brown nosing suckups in office settings? What does the blonde harpy see in him?

edhardiman
Jun 2, 2006
7:12 AM
Hey guys looks like Dr. Mid is running the last "gasp" second post play again, bad things happen when you keep temptifying fate like that...

HiPlainsDrifter
Jun 2, 2006
8:18 AM
Well, the beauty of the Schrute in my mind is it's totally universal. For instance, I could say: "Ed, loved your post, 5 Schrutes!" or "MooreSport's avatar is soooo Schrute" or even, "David Hasselhoff...what a Schrute."

Elasticity is the true value of the Schrute.

MooreSports
Jun 2, 2006
8:22 AM
There you go...it's versatile. Could we say that because Dirk can go inside or outside with his offensive game, he's been a real Schrute most of the Playoffs? I think we can...

Like McDonald's (shameless plug), "I'm lovin' it."

HiPlainsDrifter
Jun 2, 2006
8:58 AM
Just wait, by next March Clark Kellogg will be gushing about Florida's "Schrutability."

MooreSports
Jun 2, 2006
9:43 AM
Aahahaha...this is fun...

Maybe Bill Walton will discuss the harmony and as-shrute-ness of the Mavericks and Heat, should then make the Finals...

This post, this conversation has just put you into my favorites (not that it's anything special). I've always liked your stuff, we just never had any comments going. Kudos again on a job well done here.

Last edited by MooreSports on June 2nd at 9:44 AM.

ShooterB
Jun 2, 2006
10:13 AM
Original topic, and nice job.

Cowbell night would have been my favorite.

Still like the (insert obscure name here) bobblehead night. I'll have trouble shelling out good money for a ticket unless I get a poorly made bobblehead out of it. I'd have to stay home on Bill Walton bobblehead night though...

edhardiman
Jun 2, 2006
12:25 PM
Don't forget when you play something close to your vest people would say you're being In-Schrute-able...

nappytemple
Jun 2, 2006
4:32 PM
VERY original take on the subject - I liked this one a lot.

What's funny is that the Phils have a similar back-to-school night with an item TBD - I don't understand that.

BTW, you took me back with that MATHCOUNTS reference - I used to be a mathlete (read: nerd) back in the day...

notDwyane
Jun 2, 2006
8:56 PM
Nice Job!

Love the Wood comment.

I still have an autographed Larry Walker Bobble from his Colorado days. It looks like Barry Melrose with a Goatee, but it was free #### and I display it proudly in my living room.

ricko
Jun 2, 2006
9:45 PM
Anything detailing FREE #### is okay by me. I especially loved your line about a typical day at Wrigley: 'It was hot, I was drunk, and the Cubs lost.' I got to go to a game there once, and two out of the three happened. It was in the summer of '87, the day after Andre Dawson got beaned by Eric Show. Dawson was one of my favorites at the time, but he had to sit out and didn't get to play. And the Cubs won on a Jim Sundberg grand slam in extra innings. Go figure. Anyway, very nicely done. Original and very well-written.

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HiPlainsDrifter

Writing under the nom de plume HiPlainsDrif
ter
, Brandon Vogel won FOXSports' second ever Next Great Sportswriter competition.

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